Live Lecture | Group Exercises | Case Study
What Has Changed?
Becoming Customer Obsessed
Keeping Up With Your Customers
Blue Ocean Strategy
Why Traditional Companies Fail - Organizational Challenges
Market Objectives | Incumbents & Why Traditional Companies Fail - Marketplace Challenges
Organizational Identity Audit
Tell Your Digital Story
Why Are You Going Digital?
Crafting Your DIgital Vision | Everyday Excellence
90-Day Plan
Exercise 1 | Becoming Customer Obsessed
Exercise 2 | The Impact of Digital Technology
Exercise 3 | Organizational Identity Audit
Exercise 4 | The Jobs to Be Done Difference3
Case Study | The Sure Thing That Flopped
Case Study | Video Overview
Introduction
Lecture Links
eBook | Wired for Thought: How the Brain Is Shaping the Future of the Internet
Article | The Age of the Consumer-Innovator
Article | Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 1. Creating Blue Oceans
At The Rucker Group, we believe in executive education that is practical, effective, and ultimately improves business performance. We’ve worked hard to design and deliver programs that have university-level content, professional case studies, appearances by industry leaders, and opportunities for professional advice. We’ve collaborated with a team of C-level executives to provide an experience that is original, information that is inspired, and executive programs that work.
University-level lectures that explain management theory and practical application
Case studies from the world's top business schools, with explanations on how to apply frameworks
Programs have real-world education combined with academic research
“Pamela is a super engaging presenter who comes across as extremely knowledgable & passionate. ”
Program participant
“She makes the complicated simple to follow and keeps the energy in the room high. ”
Program participant
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