Live Lecture | Group Exercises | Case Study
Social Media Use
Determine Your Approach
Economics of Digital Strategy
Strategy, Not Technology Drives Digital Transformation
Modest Market Changes
Extreme Market Changes
10 Ways to Know You're Vulnerable to Disruption
Using Design Thinking
The New Science of Customer Emotions
Building Emotional Connections
Seeing What's Next
Not All Digital Leaders Do The Same Thing
90-Day Plan
Exercise 1 | The Power of Brand Ideals
Exercise 2 | Create Gravitational Pull
Exercise 3 | Address Supply & Demand
Exercise 4 | Leadership Capabilities
Case Study | Exitecs Consulting: The Implementation of a New Digital Strategy
Case Study | Video Overview
Introduction
Lecture Links
eBook | The Seven Principles of Digital Business Strategy
Article | Anatomy of an Experience Map
Article | 5 Myths About Strategy
At The Rucker Group, we believe in executive education that is practical, effective, and ultimately improves business performance. We’ve worked hard to design and deliver programs that have university-level content, professional case studies, appearances by industry leaders, and opportunities for professional advice. We’ve collaborated with a team of C-level executives to provide an experience that is original, information that is inspired, and executive programs that work.
University-level lectures that explain management theory and practical application
Case studies from the world's top business schools, with explanations on how to apply frameworks
Programs have real-world education combined with academic research
“Pamela is a super engaging presenter who comes across as extremely knowledgable & passionate. ”
Program participant
“She makes the complicated simple to follow and keeps the energy in the room high. ”
Program participant
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